When people think about studying Japanese in Japan, Tokyo and Kyoto usually steal the spotlight. But in 2025, a growing number of students are discovering that Japan’s “underrated” cities offer something even better, lower living costs, less crowded schools, and a more authentic experience of Japanese life.
From the snowy streets of Sapporo to the tropical coasts of Okinawa, these lesser-known cities combine cultural charm with excellent Japanese language schools. Whether you’re looking for a peaceful study environment or vibrant local communities, Japan has a perfect match waiting for you.
In this guide, we’ll introduce five of the most underrated cities to study Japanese in 2026, featuring School Finder partner schools that provide high-quality education and unforgettable local experiences.
1. Sapporo – The Gateway to Hokkaido
Located in Japan’s northernmost island, Hokkaido, Sapporo is famous for its fresh air, snow festivals, and welcoming community. It’s a city that combines big-city convenience with a relaxed pace of life, ideal for students who want to focus on studying without the distractions of Tokyo.
Why Sapporo is Underrated
- Affordable living: Rent and daily expenses are noticeably cheaper than in major cities.
- Clean and spacious: Wide streets, easy public transport, and less crowding.
- Four distinct seasons: From snowy winters to refreshing summers, there’s always something new to experience.
Study Japanese in Sapporo
Partner School: Hokkaido Japanese Language Academy (HJLA)
HJLA offers personalized learning programs for international students, including academic Japanese and cultural immersion classes. You’ll not only improve your language skills but also get to experience local traditions like the Sapporo Snow Festival and onsen retreats nearby.
Perfect for: Students who love nature, winter sports, and a calm study environment.
2. Kobe – Port City with International Vibes
Nestled between the mountains and the sea, Kobe is one of Japan’s most charming and cosmopolitan cities. Known for its port history, international cuisine, and scenic waterfront, it’s a city that blends Japanese culture with a global touch, all in a relaxed, friendly atmosphere.
Why Kobe is Underrated
- Laid-back but sophisticated: You’ll enjoy modern city life without the overwhelming crowds of Osaka or Tokyo.
- International heritage: Kobe has long been home to foreign communities, making it easy for newcomers to adapt.
- Excellent public transport: The city is compact and well-connected to Osaka, Kyoto, and Himeji, perfect for weekend trips.
Study Japanese in Kobe
Partner School: Communica Institute
Located in central Kobe, Communica Institute offers high-quality Japanese education with a focus on communication and practical language skills. Small class sizes and a multicultural student body make it a great environment for building confidence while learning Japanese.
Perfect for: Students who appreciate a balance between calm city life, cultural diversity, and easy access to the Kansai region.
3. Okinawa – Tropical Paradise for Language Learners
If you’ve ever dreamed of studying Japanese by the ocean, Okinawa might be your perfect destination. Known for its turquoise waters, coral reefs, and relaxed island lifestyle, Okinawa offers a completely different side of Japan, one that’s warm, welcoming, and deeply rooted in its unique Ryukyuan culture.
Why Okinawa is Underrated
- Affordable island life: Lower housing and food costs compared to Tokyo or Osaka.
- Peaceful environment: Fewer distractions and slower pace, ideal for focused study.
- Warm weather year-round: You can literally study Japanese between beach walks and sunset views.
Study Japanese in Okinawa
Partner School: ICLC Okinawa
As one of the oldest Japanese language schools in Okinawa, ICLC offers a friendly, community-oriented learning environment. Students not only master Japanese but also engage with local culture through traditional music, dance, and volunteer events.
Perfect for: Students seeking immersion, nature, and a slower, island-style approach to learning Japanese.
4. Fukuoka – The Hidden Gem of Kyushu
Located on Japan’s southern island of Kyushu, Fukuoka is often praised by locals as one of the most livable cities in the country. With its modern infrastructure, delicious food scene, and friendly atmosphere, it’s a fantastic choice for international students who want both city life and comfort.
Why Fukuoka is Underrated
- Compact and convenient: Everything — from shopping districts to the beach — is within easy reach.
- Lower cost of living: Affordable rent and transportation make it a budget-friendly option.
- Culinary capital of Japan: Famous for Hakata ramen and countless food stalls (yatai) that make solo dining easy and fun.
Study Japanese in Fukuoka
Partner School: Fukuoka Foreign Language College (FFLC)
FFLC offers a dynamic and multicultural environment for students aiming to master Japanese while preparing for higher education or career opportunities in Japan. The school focuses on communication-based learning and provides pathways to universities and vocational schools.
Perfect for: Students who want big-city comfort with a relaxed vibe, incredible food, and strong local culture.
5. Nagoya – Japan’s Overlooked Metropolis
Often overshadowed by Tokyo and Osaka, Nagoya is Japan’s quiet powerhouse, a major industrial and cultural hub that remains surprisingly affordable and calm. It offers the conveniences of a big city without the overwhelming crowds, making it a fantastic option for long-term students.
Why Nagoya is Underrated
- Strategic location: Situated between Tokyo and Osaka, perfect for weekend trips across Japan.
- Lower cost of living: Rent and transportation are more affordable compared to Japan’s two biggest cities.
- Authentic city life: Fewer tourists mean more chances to use Japanese in daily life and truly immerse yourself in the culture.
Study Japanese in Nagoya
Partner School: Nagoya International School of Japanese Language (NISJL)
NISJL offers a well-rounded Japanese language program for students at all levels, with a focus on practical communication and real-world application. The school’s welcoming environment and personalized support make it easy for international students to adjust to life in Japan.
Perfect for: Students who want a balance between big-city opportunities and a more relaxed, authentic Japanese lifestyle.
Final Thoughts
Choosing where to study Japanese in Japan isn’t just about picking the most famous city, it’s about finding a place that matches your goals, lifestyle, and learning style. While Tokyo and Kyoto attract most of the attention, cities like Sapporo, Kobe, Okinawa, Fukuoka, and Nagoya offer something truly special: affordable living, smaller class sizes, and deeper cultural immersion.
Each of these underrated destinations gives you the chance to experience Japan beyond the tourist crowds, whether that means skiing in Hokkaido, relaxing on Okinawa’s beaches, or enjoying the warmth and food culture of Fukuoka.
In 2026, studying Japanese in one of these hidden gems might just be the smartest decision you make.
👉 Ready to find your perfect city and school in Japan?
At Coto School Finder, we help you connect with trusted Japanese language schools, including our partner schools in Sapporo, Kobe, Okinawa, Fukuoka, and Nagoya. From free consultations to visa guidance, we make your Japan study journey simple and stress-free.
Is Tokyo the best city to study Japanese?
Tokyo offers countless schools and networking opportunities, but it’s also expensive and crowded. Many students find smaller, underrated cities like Sapporo or Fukuoka more immersive and affordable.
What are the cheapest cities to study Japanese in Japan?
Sapporo, Fukuoka, and Okinawa are among the most affordable cities to live and study in Japan, offering great quality of life at lower cost.
Are smaller cities good for learning Japanese faster?
Yes! In less international cities, you’ll naturally speak more Japanese daily, a huge advantage for language immersion.
